Glossary

The words ASODeck uses — the way you read them in the app.

The deck

Deck: The images for one store page: several panels in one style, in every size and language, ready to export. Also: Screenshot deck.
Panel: One finished image in the deck — headline, device with screenshot, background.
Screenshot: The image from your app, as it was captured or uploaded. ASODeck never changes it; “Original” shows it.
Style: How the whole deck looks: layout, type, colors. Switch it and your copy and images stay.
Look: A suggested style in a round of five. “More like this” turns the one you picked into a new round.
Headline and subheadline: The big line above the device and the small one below it. Use a subheadline only where the headline cannot carry it alone.
Emphasis: Making one word of the headline stand out — italic, bolder or in the accent color, depending on the style.
Label: A small line in capitals above the headline.
Base language: The language you write in. All others are versions of it; anything without its own version shows the base language.
Variant: A copy of a deck with one hypothesis for an A/B test, such as a different first headline.

Herausheben: A part of the screenshot lifts out of the device as a card with a shadow — the one line that matters. Also: Cutout, Card.
Magnifier: A round glass over a detail too small to lift out — a price, a checkmark.
Focus: Everything except one spot turns blurred and darker.
Redact: Blur or mosaic over anything personal. In the export nothing underneath can be read. Also: Pixelate.
Annotations: Arrows, numbers, outlines, labels and highlighter on the screenshot.

Frame: The drawn device around the screenshot: iPhone, iPad, Mac, Apple Watch, browser window.
Bleed: The device reaches past the edge of the panel, at the top or the bottom.
Background: What sits behind the device: a color, a gradient, a photo or — in videos — a video of its own.
Bildwirkung: How the background looks printed: newsprint, risograph, halftone, 1-bit, ribbed glass, cinema. Your app itself stays untouched.
Grain: Fine noise over the background, like film.
Dither: A gradient made of dots instead of color steps, like on old screens.

PathMac app: The steps from launching the app to the screen of a panel. It stays with the image, so “Recapture all” can walk it again without you.
Tap helperMac app: The part of ASODeck that taps, swipes and types in the Simulator — for you in the window or for your agent.
Recapture allMac app: After an app update, recapture every panel in every language along its path.
Capture dateMac app: A launch argument that makes your app always show the same day — so sample data does not change overnight.
Launch argumentsMac app: Switches your app receives at launch, for sample data or to skip onboarding.

App previewMac app: The video at the top of your App Store page: portrait, 15 to 30 seconds.
ClipMac app: A short video for ads and your website, in 16:9, 1:1, 4:5 or 9:16.
ScriptMac app: The scenes of a video in order, with text, camera and effects.
MomentMac app: A point in a recording where something happens: a tap, a swipe, a screen change.

Promo set: Images for Instagram, Stories, X, your website and changelog in the style of a deck.
Feature graphic: The landscape image at the top of your Google Play page.
Store copy: Name, subtitle, promotional text, description, keywords — per language. They belong to the app, not to a deck.
Version: A saved state of a deck. Restoring creates a new version, nothing is lost.
Guideline: Something that should always hold for an app (“magnifier always on the price”). Your agent reads it before every change.
Connector: The connection between your agent (Claude, Codex, Cursor) and ASODeck. Also: MCP.